Website - The Challenge
When we were introduced to US Medicare Brokers website we realized that it was extremely hard to read, unpleasant to the eye, and outdated like most medicare brokerage websites.
Website - How We Solved It
- Updated US Medicare Brokers website to the latest version of WordPress
- Hired a photographer to take pictures of the office, staff and more (no stock photos used)
- Hired a graphic designer to improve the feel of the images
- Installed a newer, more premium theme
- Used their brand colors throughout the entire website
- Made information more easy to read
- Revisions were requested and revisions were made
Google Ads - The Challenge
Medicare Google ads are one of the hardest and most competative keywords to rank for. Larger Medicare companies have budgets that can exceed 1 million dollars a month with teams dedicated to finding the best keywords
Google Ads - How We Solved It
- Constant moderating of keywords and performance
- Compelling headlines
- Searching for low-competition, high-ranking keywords within the "medicare" keyword space
- Split tested landing pages
- Coordinating lead rankings with sales teams
- Monitoring phone calls from the ad itself
- Staying up-to-date with our Google representatives for any changes in the Google Ads platform itself
Social Media - The Challenge
Creating new, fresh posts can be difficult for a team that does not have a dedicated social media team.
Social Media - How We Solved It
Creating fresh content every other business day and distributing efficiently to multiple platforms using HootSuite.
