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Google Business Profile Tune-Up

 

Maximizing your Google Business Profile's potential is an ongoing process that requires regular updates, engagement, and optimization.

Doing so not only improves visibility but also fosters trust and engagement with your target audience.

Google Business Profile increase profile strength
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How to Tune Up Your Google Business Profile: Achieve 100% Profile Strength and Garner More Reviews

ToC

  1.  Introduction to Google Business Profile
  2. Creating a compelling Google Business Profile
  3. Enhancing Profile Strength
  4. Leveraging Google Posts
  5. Gathering More Reviews
  6. Utilizing Google's Q&A Feature
  7. Optimizing for Local SEO
  8. Tracking Profile Performance
  9. Google Business Profile & Social Media
  10. Handling Negative Feedback
  11. Frequently Asked Questions

 

Introduction to Google Business Profile

Google Business Profile (GBP) stands as a pivotal tool for local businesses aiming to enhance their online presence. This free platform facilitates businesses in managing their online information, appearing in searches and on maps, thereby significantly impacting their visibility and customer interactions.

Google Business Profile was Previously Google MyBusiness. Google changed this in 2022 in attempts to keep things more simple. 

If you are planning on managing your Google Business Profile, expect UI changes frequently. Unfortunately, most of the documentation from Google and other sources do not match this new change, so this guide should stand the test of time until it is changed again in the future.

To access your Google Business Profile you will need to be logged into the Google account that has access to your GBP. You can easily switch between Google accounts by clicking your profile icon at the top right of Google.

 

Creating a Compelling Google Business Profile

The first step towards a robust GBP is ensuring your profile is compelling and complete. Essential information, including business hours, contact details, and a succinct business description, should be meticulously provided. Selecting accurate categories that reflect your business's nature is crucial for appearing in relevant searches.

Be sure to fill out EVERY DETAIL on your business profile, this will increase your profile strength and Google will prefer your business over competitors that aren't completely filled out.

 

Enhancing Profile Strength

To achieve a 100% profile strength, every section of your GBP needs to be completed. This includes not only basic information but also incorporating high-quality images and updates about your business.

A visually appealing profile with up-to-date information can significantly impact your visibility and attractiveness to potential customers.

 

Leveraging Google Posts

Google Posts is a feature allowing businesses to engage directly with viewers through updates, offers, and events. Regularly utilizing this feature can enhance interaction with your audience and keep them informed about what's new with your business.

Most business profiles currently do not use this function as they probably don't even know about it. This is a great, simple tactic that will increase your traffic above your competition.

 

Gathering More Reviews

Reviews are a critical component of your GBP, influencing customer decisions and improving your search ranking. Encouraging satisfied customers to leave positive reviews and diligently responding to all reviews, positive or negative, demonstrates your commitment to customer satisfaction.

 

If you are logged into your managing Google profile - simply scroll down to the review section and click "Get More Reviews". This will generate a URL that you can copy/paste and send to your current or previous clients. 

Do not let one client leave an interaction with you without leaving a review! These are crucial!

 

Utilizing Google's Q&A Feature

The Q&A feature is an excellent opportunity to engage with potential customers by answering their queries. Proactively adding frequently asked questions and their answers can also enhance your profile's usefulness and customer engagement.

If you are a new business or a B2B business people may not have asked questions on your profile. You can use your own experience to "ask a question" that your customers usually ask and answer them yourself. 

 

Optimizing for Local SEO

Keywords relevant to your business and local SEO strategies, such as building local citations, can improve your GBP's search visibility. Ensuring your business information is consistent across the web helps in strengthening your local SEO efforts.

Here at Imperium Marketing Solutions we use tools such as SEMRush and AHRefs to find keywords in each industry that matches a search intent. Be sure to check the Keyword Difficulty as most competitive industries like "health" related keywords can be almost impossible to rank for if you're trying to rank against large websites like the CDC, PubMed, Reddit, etc.

 

Tracking Profile Performance

Google provides valuable insights into how customers interact with your GBP. Understanding these metrics allows for informed decisions to further optimize your profile and enhance customer engagement.

The easiest way to track your keywords is to use a tool like AHRefs. Using this tool saves us a ton of time versus tracking and updating a spreadsheet of our clients desired keywords.

 

Google Business Profile and Social Media

Integrating your GBP with social media strategies can further amplify your visibility and engagement. Cross-promotion and sharing engaging content across platforms can attract a wider audience to your business.

 

Handling Negative Feedback

Responding professionally to negative feedback and addressing customer concerns can turn potentially negative experiences into positive outcomes. It showcases your business's dedication to customer service and can improve your public image.

If the person did have a negative experience at your business, I do recommend reaching out to them and turning them into your best client. Not only would this be a testimate to your business, but you will have a new, raving client for life.

I do not recommend giving out free products or services or "rewarding" negative feedback as word of mouth will encourage others to give negative reviews for your reward.

Frequently Asked Questions

1What is Google Business Profile?
Google Business Profile is a free tool provided by Google that allows business owners to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find your business and tell them your story.
2How do I create a Google Business Profile?
To create a Google Business Profile, you need to go to the Google Business Profile website and sign in with your Google account. Then, you can add your business by entering its name, location, and other relevant details. After submission, you'll need to verify your business, typically through a postcard verification method sent to your business address.
3Why do I need to verify my business?
Verification is required to ensure the accuracy of the information on Google Maps and Search. It helps prevent fraud and makes sure that only the business owner or authorized representative can claim and manage the business profile.
4What should I do if I see incorrect information about my business on Google?
If you notice incorrect information about your business, you should sign into your Google Business Profile and update the information. If you cannot edit the information because you haven't claimed your business yet, follow the claim process to take control of your profile.
5Can I remove my business listing from Google?
Yes, if you no longer want your business to appear on Google, you can permanently close your business or mark it as temporarily closed via your Google Business Profile. However, consider the impact this may have on your online presence and customer access to your business information.
6What should I do if my business changes location?
If your business changes location, update your address in your Google Business Profile as soon as possible. You may need to go through the verification process again for the new address to ensure the accuracy of your business information on Google.
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