Cilantro Taco
Founded through our passion for great food and serving others.
"We started a small mom n' pop restaurant hoping to make a positive impact in our community. We upgraded to Eco-friendly disposables that come from sustainable resources. All of our vegetables are hand cut and free of pesticides. Our meats are hand-prepared daily. We make FRESH food, not FAST food! We want our patrons to feel good about what they eat and where it comes from!"
- Cilantro Taco
Google Ads - The Challenge
Cilantro Taco's Google Ads account was spending money incredibly inefficiently. Cilantro Tacos came to Imperium for Google Ads management specifically to reduce wasted ad spend and increase the amount of new families finding the Alachua Cilantro Tacos.
Google Ads - How We Executed
- Performed initial Google Ads cleanup
- Reduced the radius to target searches closer to Cilantro
- Corrected the hours
- Initially removed all of the wasteful paid keywords such as "Cilantro Alachua" as if someone is Googling Cilantro why should you pay for the click?
- Removed more wasteful keywords and searches, added over 50 negative keywords
- Monitored the Google Ads campaign, gradually making Ads incredibly efficient.
