SEO - The Challenge
Factronics is incredibly niche, and of course, when you search for "inkjet printer" you will find myriad printers for your home.
Discovering what Factronics's ideal client would search if they were interested in these niche items was a struggle that we eventually did overcome.
If you have ever used an SEO tool before, you know that search terms with very small search volume and high competition is incredibly difficult to perform research on as well.
The learning curve for becoming the subject matter expert on products such as "food x ray machines" was also a challenge that we overcame.
SEO - How We Solved It
- Updated GA3 to GA4
- Discovered what keywords meant the most to Factronics for ranking
- Created compelling articles with SEO in mind
- Successfully ranked in keywords that include their products, some even higher than the product websites themselves.
Google Ads - The Challenge
Factronics has multiple products. Splitting a budget for each product could result in each product only spending less than $5/day each. This would be a massive issue considering CPC for most of these products are around $10. In fact, this is how we found the campaign was managed by a popular fortune 500 digital marketing company that had Factronics in a 1 year contract before us.
Google Ads - How We Solved It
- Constant moderating of keywords and performance
- Compelling headlines
- Searching for low-competition, high-ranking keywords within the "medicare" keyword space
- Split tested landing pages
- Coordinating lead rankings with sales teams
- Monitoring phone calls from the ad itself
- Staying up-to-date with our Google representatives for any changes in the Google Ads platform itself
Social Media - The Challenge
Creating new, fresh posts can be difficult for a team that does not have a dedicated social media team.
Social Media - How We Solved It
Creating fresh content every other business day and distributing efficiently to multiple platforms using HootSuite.
