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May 27, 2024: The First Time In HISTORY - Google Accidentally Released Their Real Algorithm

If you care about SEO, there's usually a new "golden nugget" every few months that you can implement into your SEO practices that will increase your ranking above your competition.

But, this particular nugget is not like other nuggets.

Since the beginning of Google's search engine, they've never released what actually ranked your website high or low.

Instead, they created documentation with recommendations, and if you were enough of an SEO enthusiast - you would have done your own work & research to only come up with assumptions about Google not being so truthful in their documents about how to rank.

What We Learned From The 14,014 "Ranking Features" Leak

Brand Significance - Building a notable and well-recognized brand is emphasized as crucial for improving organic search rankings. The documents suggest that a strong brand signals to Google that the content is trustworthy and deserving of higher rankings. This means creating and sticking to a branding package WILL increase your rankings on Google.

Content Originality - Original content also gets scored based on its uniqueness.

Link Clicks - Google measures metrics like goodClicks, badClicks, and lastLongestClicks—to determine content quality and user experience.

Google Stores 20 Versions of Your Site - This would explain why major changes to your website take so much time to lead towards results.

Keyword Stuffing Score - We've seen a lot of SEO companies "stuff" keywords into their articles, almost making the article unreadable as they keep using the same exact word in every sentence. Thankfully, Google has a "keyword stuffing score", we just wish that was public information from the beginning so that we didn't have to suffer through reading keyword stuffed articles!

& More - There's so much to learn and act on with the actual data. We aren't sure how much longer that information will be on the internet before Google starts taking action on sites that have the leaked data, but it's ok ... because we downloaded it.

For years we've scoured online forums, created our own tests, collaborated with other teams, and more just to have a leg-up against our competition in the SEO world for our clients.

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